Fashion Marketing, Fashion, marketing, trends, management, fashion shows, accounting, sales, fashion history

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FASHION MARKETING - BUYER'S PROFILE (NTC.1H)

Diploma or ACS - "Buyer's Profile " offered in online instructor-led training.

Dynamic and colorful, the Fashion Marketing - Buyer's Profile program presents creative and stimulating content with all the tools you need to quickly embark on an outstanding career in the fashion field.

PERTINENT TRAINING

•	Courses rich in visual, sound, and animated content.
•	Continuous evaluation of the learners' comprehension of material.
•	High-quality content based on the LaSalle College program.
•	Self-guided training at your convenience.
•	Virtual evening classes.
•	Duration: 16 months.
•	20 hours of coursework (self-guided training and virtual classroom) and individual work per week.

At the end of your program, you will receive a diploma from LaSalle College recognized by PCTIA of British Columbia and by the Québec Ministry of Education, Leisure and Sport.

The Fashion Marketing - Buyer's Profile program from ilasallecampus is a 900-hour program based on LaSalle College Fashion Marketing program and accredited by PCTIA of British Columbia and the Québec Ministry of Education, Leisure and Sport.

PROFILE

Do you possess the following qualities or aptitudes?

• Aesthetic sensibility.

• Creativity.

• Interest in public relations and teamwork.

• Dynamism and initiative.

• Interest in business.

• Strong interest in fashion and everything connected to it.

• An ability to communicate with and convince people.

If so, the fashion business may hold the career for you.

RELATED AREAS OF EMPLOYMENT

•	Purchase, sale, promotion and distribution of fashion merchandise.
•	Predicting styles and trends.
•	Evaluating the needs of the target clientele.
•	Managing communication needs.
•	Managing marketing strategies.

LIST OF COURSES

571-AE4-AS History of Fashion (60 hrs)
571-RM4-AS The Marketing of Fashion (60 hrs)
571-QD3-AS Fashion Occupations (45 hrs)
571-FT4-AS Fibre & Textile Analysis (45 hrs)
571-QC3-AS Analysis of Styles & Trends (45 hrs)
571-RC4-AS Principles of Accounting (60 hrs)
571-RZ4-AS Prospecting for Clients & Suppliers (60 hrs)
571-RD3-AS Developing an Exclusive Clothing Strategy (45 hrs)
571-BF4-AS Introduction to Financial & Budgetary Planning (60 hrs)
571-RH3-AS Planning the Assortment of Fashion Clothing and Accessories (45 hrs)
571-RV4-AS Sales Force (60 hrs)
571-R33-AS Approaches to Planning (45 hrs)
571-QG3-AS Import/Export Distribution (45 hrs)
571-RS3-AS Choosing a Selection of Clothing & Accessories (45 hrs)
571-RX3-AS Managing Fashion Merchandise (45 hrs)
571-Q88-AS Intergration in Workplace II (120 hrs)

Click here for a detailed list of the courses offered.

Note: It is recommended that the student acquire this software, an educational version of which is available.

This training program is available in either English or French.

This program is also available for self-guided training. (Visit our training catalogue)

Need answers? Feel free to visit our FAQ page.

Visit LaSalle College Vancouver's Design School

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	Demo of "The History of Fashion" course Program file (PDF format) Admission application form (PDF format) If you don't have Adobe Acrobat Reader click on the image below to download it.


	•	Microcomputer with Pentium IIII 1.5 Ghz+ processor.
	•	Windows 2000 Professionnel or XP operating system.
	•	512 MB RAM.
	•	40 GB free disk space for installation.
	•	High-speed Internet access.
	•	Internet Explorer 6.0 browser.
	•	1024 x 768 resolution VGA monitor.
	•	Sound card.
	•	Headphones and microphone.
	•	The application software and peripherals required for the individual course.
	•	Burner
	•	Blank CD-ROMs / DVDs
	•	Flat scanner
	¹ Unlimited Internet access and a high-speed modem are recommended in order to avoid disconnection during a training session. * Please note that the software required for the courses is recommended and available at a special student price from LaSalle Colleges supply store, located at 2020 Ste-Catherine West in Montreal, tel.: 514.939.4442. Non-Montreal residents may purchase the equipment and software locally or order it from our store.



		Vancouver Office 889 W. Pender Street 2nd Floor Vancouver, BC, V6C 3B2 Telephone: 604.683.2006 Fax: 604 683.6505 Contact us by e-mail Montreal Office 1400 du Fort, suite 850 Montreal (Quebec) H3H 2T1 Telephone: 514.939.4414 ext. 4427 Toll-free: 1.800.363.3541 ext. 4427 Fax: 514 939.0811 Contact us by e-mail Skype:

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Copyright © 2008 ilasallecampus (Online Training - Oline Courses - elearning) - All rights reserved.

Fashion Glossary A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z -W B Brocade Rich material woven with patterns of figures or flowers in relief, covering the whole surface. The design is accentuated by the contrast in textures or colours. This material was often embroidered with silver or gold thread. Buyer “a person whose job is to choose and buy goods or merchandise for a company, factory, or store” Source: www.encarta.msn.com C CIF (Cost, Insurance And Freight) Cost, Insurance and Freight – the exporter pays for the cost of the merchandise, its insurance, and all the shipping costs until its point of arrival. Communication Plan The planning and co-ordination of a company’s communication activities, based on the company’s budget and objectives. D Damask Mix of satin and taffeta. Usually, damask has a shiny appearance with decorative patterns such as vines, leaves, and flowers. Demand “the quantity of a commodity or service wanted at a specified price and time” Source: www.m-w.com Direct Marketing Direct marketing is a technique of selling directly and is characterized by a personal relationship with consumers. Distributor A distributor is an intermediary who takes care of the delivery or distribution of products to various retailers. F Freight Amount due from the shipper of goods for shipping by air, land or sea. H Haute couture ”In Quebec, haute couture consists of a practice of fashion design that comes close to the Parisian standard.” Source: translated from www.dicomode.qc.ca I Inventory Items that an entity possesses at a given moment, and which it intends to sell or use to make a product or render a service. M Manufacturer A manufacturer is a maker or an organization that manages the making of products. In the clothing industry, manufacturers are often in charge of subcontractors. Market A market is a group of real or potential buyers of a product or service. This may be an industrial, governmental, institutional, or consumer market, or a combination of these. Marketing Mix The marketing mix is the application of marketing by the mixture of means of action available to a company to attain its objectives. Marketing Plan This is the guiding plan of the marketing activities conceived for a product, service, or company in general. Mark-Up The percentage of profit that a company wishes to make. It is calculated by subtracting the total costs (fixed and variable) of the product’s selling price. Mercerizing (To Mercerize) “to treat (cotton yarns or fabric) with caustic alkali under tension, in order to increase strength, luster, and affinity for dye.” Source: www.infoplease.com Merchandising “sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling” Source: www.m-w.com P Primary Wall exterior membrane of the fibre. Promotion / Marketing Activities enabling a company to communicated with target markets, including advertising, public relations, sales promotion, sponsorship, etc. The main activities are defining the target clientele, developing a communication strategy, choosing the means of communication and the type of strategy (a push strategy by which the company pushes, especially, the distributors, or a pull strategy, which aims to convince consumers to demand the service from the distributors). Public Relations Public relations (PR) is an integral part of the communication mix. Its aim is to make the company that is using it known in a positive way. As well, it promotes an atmosphere that is favourable to its growth. Public relations is one of the most economical means of communication. R Retailer A retailer is a business that sells retail – that is, directly to the consumer. S Sales Force “the body of salespeople employed by a company to sell its goods and services” Source: www.encarta.msn.com Smart Fibre A textile fibre that adapts to the environment; therefore, a person wearing clothes made of smart fibres has clothes that adapt to the atmospheric conditions. Strategic Control This is the process through which the aims of the company’s strategic choices are rectified in order to improve the company’s performance. Strategic Plan This is a decision-making tool. It makes it possible to make choices about a company’s strategic activities. Supply “the quantity of a type of goods or services available in a market at a given time” Source: www.encarta.msn.com T Target Market “A target market is the market segment which a particular product is marketed to.” Source: en.wikipedia.org Telemarketing The use of the techniques and means of telecommunication (such as the telephone) in direct selling. W Wholesaler A wholesaler is a company that does wholesale trade, acting as an intermediary (“middleman”) between the manufacturer and the consumer. Close Copyright © 2008 ilasallecampus (Online Training - Oline Courses - elearning) - All rights reserved.